Victory 91.7 FM
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STATEMENT OF VALUES

We value people.People are our most appreciable asset at WVIJ. We value each listener and strive to help each person grow in their faith.

We value service. We are committed to serving the general public and our listeners by providing great programming that provides positive answers for daily living. We are committed to serving ministries and churches, as well as our underwriters.

We value excellence. We are committed to excellence in every area. We are constantly challenged to develop better programming elements, better promotions and better operations that reflect excellence in all we do.

We value integrity. We strive to maintain the highest level of integrity. We want integrity to be a hallmark of WVIJ.

STATEMENT OF VISION

To effectively reach our community with the gospel (Good News) of Jesus Christ and provide information on relevant issues of the day through today’s Christian music and teaching programs.

STATEMENT OF MISSION

To minister to the Christian Community, and at the same time maintain a sensitivity to reach the non-believer with the Gospel (Good News) of Jesus Christ, as He instructed us to: "go into all the world and preach the gospel to every creature."

OUR MISSION IS BEING FULFILLED THROUGH

Playing the best in today’s Christian Contemporary Music that the whole family can agree on.


Mentoring through programs by renowned teachers such as Dr. James Dobson, Dr. David Reagan, Chuck Smith, Dr. Dobbins, and others.


By presenting discrete and unobtrusive appeals for salvation each music hour.
Audience interaction through contests, and a live, call in, issues oriented talk show.
Providing a resource for ministry to the local church.


Provide businesses the opportunity to assist in fulfilling our mission through donating and thereby gaining access to the WVIJ audience.


Audience Demographics
WVIJ offers a major market appeal plus localization for our listeners! WVIJ definitely has its finger on the pulse of the contemporary Christian music industry, daily bringing its listeners the opportunity of participating in the lives and ministry of the artists and personalities through one-of-a-kind features, interviews, and specials.
Adult Contemporary Christian Music attracts:

A loyal, 25-49 year-old audience with a higher percentage of females than any other general advertising media.
A high percentage of 25-44 year olds, mothers, and employed mothers.
Female listeners who are 23% more likely than the national average to have two or more kids ages 2 to 5.
Female listeners who are 142% more likely than the national average to have two or more kids under age 2.
The highest percentage of principal shoppers among all radio audiences.
The second highest percentage of college graduates among all radio audiences.
The third highest percentage of employed listeners among radio audiences.
The highest percentage of managers/administrators among all radio audiences.
The second highest percentage of households earning $30,000+ among all radio audiences.
Women… Women with families, with small children… Young adults with above-average education, jobs and income… That’s the audience we target, with Adult Contemporary Christian Music from The New Victory 91.7.
Source: Simmons Market Research Bureau and Soma Communications, Inc.

WVIJ:
Touching Lives
Here's just a sample of some of the powerful influence Christian A/C programming is having on lives
and of the types of things our listeners are e-mailing:

I just want to say thank you and God bless your efforts in bringing a better class of music to a world in desperate need. Something that doesn't talk about some lost love or how sad they are 'cause their dog or partner left 'em cryin' in their beer. Our family enjoys so much listening to the music you provide. Whenever we are in the car or at the house I've got at least one radio going all the time. Just hearing the message of life over the radio all the time. What would Peter and Paul have thought about electronic equipment and the things it can accomplish....Thanks again for brightening my day and helping my faith in God stay strong and absorbed in the Word of God. May God continue to bless your ministry.
I thank Him for it all the time.


Many nights I have listened to you tell...of what the Lord has done for you. And I just want to say that you bless me so much ...The Lord is really using you from that radio station. May the Lord add His richest blessing to your life.
I'm an inmate in prison. I'm 26 and am serving 6 life sentences. I have been a growing and active Christian for about 4 1/2 years...The main reason I am writing is to simply thank you for giving to the Lord.


There has been more than one day that I would catch myself crying, laughing, or doing some deep soul searching...(Listening to) you has changed my life!
From a pastor..."I am writing to commend you on the quality of your programming. Before Jesus became my Lord, I spent thirteen years total in St. Louis, MO and Philadelphia, PA in radio broadcasting as a DJ, Program Director and Vice President. I recognize the nuances of your format and appreciate the balance in the variety of the music that you present. I know that it is having a great impact in influencing young and even some older people to pursue our Lord Jesus, salvation and deliverance...Thank you for promoting the Lord Jesus."